MOBE has officially been halted by FTC on 11 June 2018.
Matt Lloyd, the owner has been charged with bilking more than $125 million from thousands of consumers with a fraudulent business education program called MOBE.
MOBE has officially been marked as a scam and terminated.
If you’re here for to look for legitimate online opportunity, look into Wealthy Affiliate instead.
I’ve wanted to write a comprehensive MOBE and MTTB review for quite some time, since I got involved with it a couple of years ago. My Own Business Education (MOBE) involves a rather big investment, so you should really know what you are getting into.
Note: MOBE changed their name from My Online Business Empire to My Own Business Education in 2015, presumably to appear more legitimate and newbie-friendly.
In this article you will learn how MOBE really works as a business opportunity, the real price of the program, its commission structure, and whether it’s worth your time and effort.
Name: My Online Business Empire (MOBE)
Name: My Own Business Education (MOBE)
Name: My Top Tier Business (MTTB)
Owner: Matt Lloyd
Price: $49 + $19.95/month
Price: + upsells up to $64,000
Recommended? ONLY FOR ADVANCED MARKETERS WITH BIG BUDGET
Table of Contents:
- MOBE Review
- What is MTTB System?
- MOBE’s Back-End Sales Team
- MOBE Commission Structure Explained
- Should You Buy MOBE Memberships?
- My Experience with MTTB and MOBE
- The Final Verdict
Matt Lloyd is famous for his MOBE High-Cost Program
My Online Business Empire or My Own Business Education (MOBE) program, for better or worse, has gained the reputation of being an extremely expensive internet marketing affiliate program.
MOBE was founded by an Australian entrepreneur called Matthew Lloyd Mcphee in January 2012, who is more commonly known as Matt Lloyd in his interviews.
MOBE started out as a make-money-online system that allowed its partners (affiliates) to license and leverage for commissions. Over the years, Matt has grown his products line under the MOBE company into a large collection of internet marketing programs that allow its partners to license and resell.
To better understand MOBE, think of it as an affiliate products marketplace like ClickBank or JVZoo. These platforms allow affiliates to promote digital products and earn commissions for every sale they make.
While ClickBank and JVZoo sell lower cost digital products (usually below $100) and allow affiliates to promote their products for free, MOBE sells high-ticket items (up to $29,997 per program) and requires you to pay upfront before collecting commissions.
For example, if you want to earn the commissions of a MOBE Silver MasterClass which costs $2,497, you have to purchase the same program first before you start promoting.
Otherwise, you will miss out on the commissions made for that sale because you are not qualified to receive it. In this case, your commission will be passed up to your sponsor who has purchased that program in the first place.
I’ll explain in details the upfront costs and earning potential for MOBE Program below. But first, let’s look at how it really works and if you should consider buying it.
We have to start by talking about My Top Tier Business (MTTB System).
What is My Top Tier Business (MTTB) System?
Matt Lloyd has developed a 21-steps training program called My Top Tier Business (MTTB) to teach newcomers on how to start an online business and more importantly, how to become a MOBE partner and affiliate so you can start promoting his products.
MTTB System is a training program for MOBE
As explained earlier, MOBE is an affiliate marketplace that sells various high-ticket digital products, most of them costing hundreds to thousands of dollars – with the most expensive ones costing tens of thousands of dollars.
MTTB is a training program that introduces you to the core products (MOBE memberships, as will be explained below). Once you have purchased MTTB, you will be assigned a coach (who is actually a MOBE salesperson) to guide you through the 21 steps.
Throughout the MTTB 21-steps training program, you will be introduced to the ways to sell MOBE core products, starting from the lowest tier membership (Silver MasterClass) that costs $2,497.
The catch is, if you want to earn 50% commission for selling these expensive programs to other people, you have to buy the same programs first. Otherwise, you will not receive any commission for the first 5 sales that you make.
Even if you do not purchase one of these high-ticket products, you need to pay $19.95/month to stay as an active affiliate and promote other MOBE products.
Keep in mind that this is does not include the advertising fees you will be paying to promote MOBE products, which can amount to thousands of dollars a month.
This is a deviation from many affiliate marketing platforms that let you promote their products for free, which is part of the reasons why it’s not suitable for beginners.
MOBE’s Back-End Sales Team
Matt Lloyd has hired a dedicated sales team to help his MOBE affiliates convert their leads into sales.
Once you have become a MOBE affiliate, you will start promoting My Top Tier Business system (MTTB) using either paid online ads, email list or even a personal blog.
Most affiliates create a landing page to talk about a program that enables them to make huge commissions. If a visitor is interested enough to find out more, they will be redirected to MTTB system and make a purchase.
At this point, most of the leads who purchased MTTB has no idea what to expect, and this is where the sales team comes in. They are introduced as personal coaches to guide the newcomers throughout the MTTB training.
When the time is right, the personal coach will recommend one of the high-tier memberships and push for a sale. Of course, if your lead makes a purchase, you make a 50% commissions, provided you have purchased an equivalent or higher level membership.
The sales team is often needed to convert your leads, because no one will willingly pay a couple thousand dollars for a product unless they are absolutely convinced.
MOBE Commission Structure Explained
Up-front Investments of MOBE program
Most affiliates who choose to promote MTTB system and MOBE program conveniently leaves out the initial investment required because it is highly prohibitive.
This is the reason why I recommend this program to advanced internet marketers only, because beginners who are looking to make their first bucks online simply can’t afford to dump money into ventures like this.
If you are looking for a legitimate platform to learn online marketing and start making money online, the free starter membership of Wealthy Affiliate is your best bet. You can also read my full review along with my results.
However, if you have sufficient internet marketing experience and a couple thousand dollars to invest, MTTB and MOBE may be worth your time.
The table above shows the full costs of the various upsells within MOBE, and you make 50% commission if you manage to sell the same program (or a program of lower tier) that you have purchased.
The costs involved for each membership levels are as follow:
- Standard Membership – $49 MTTB + $19.95/month
- Silver MasterClass – $49 MTTB + $19.95/month + $2,497 membership fees + $27/month inner circle fees
- Gold MasterClass – $49 MTTB + $19.95/month + $4,997 membership fees + $64/month inner circle fees
- Titanium MasterMind – $49 + $19.95/month + $9,997 membership fees + $121/month inner circle fees
- Platinum MasterMind – $49 MTTB + $19.95/month + $16,667 membership fees + $198/month inner circle fees
- Diamond MasterMind – $49 MTTB + $19.95/month + $29,997 membership fees + $295/month inner circle fees
MOBE Standard Membership Review
If you choose to buy only the $49 MTTB 21-steps training program and nothing else, you will be paying $19.95/month to stay as a standard affiliate of MOBE.
You can promote the higher tier memberships (Silver and above) but you won’t get the 50% commissions for the first 5 sales of that level.
For example, if 5 of your leads buy the Silver MasterClass while you are a standard member, your 50% commission is passed on to your sponsor (i.e. the person who referred you into MOBE program).
You will be converted to the Silver MasterClass when you have successfully referred the 6th person who buys the Silver level.
Of course, I have not factored in the costs required to run your online ads and to promote MTTB and MOBE programs, so there will be additional costs incurred in addition to the $19.95/month standard membership fees.
Things are different if you are an experienced marketer with popular blogs that attract the right target audience. You may be able to generate multiple leads a day that quickly grant you a higher membership status without having to purchase them.
$49 MTTB cost + $19.95/month membership fees = $49 up-front + $19.95/month. Not including advertising fees.
$24.50/lead for MTTB program. You don’t get any commissions if your leads convert to Silver MasterClass and above, at least for the first 5 leads.
MOBE Silver MasterClass Review
Also known as the MOBE License or Silver MasterClass, this membership costs $2,497 on top of the MTTB training program ($49), monthly membership fees ($19.95/month) and inner circle membership ($27/month).
It is an 8-modules online training program that shows you how to choose the right business model based on your strengths and weaknesses, and how to select the right niche that can work for you.
The Silver Inner Circle Membership costing $27/month provides monthly newsletters, which include business setup tips to increase your probability of success. These newsletters are delivered in both print and PDF formats.
Of course, the training program itself is hardly worth $2,497, as the real value of this membership lies in the license rights that enable you to resell the Silver MasterClass to other people and make 50% commissions repeatedly.
If you hold a membership level of Silver MasterClass and above, you will earn:
- 90% commissions for selling selected MOBE products under $500
- 50% commissions for selling any MOBE products above $500
For MOBE products that cost less than $500, there is a chance to earn 90% commissions only on selected products. The full list of products and commissions can be found here.
If you promote the Silver MasterClass, you will make $1,250 commissions for every lead that buys the same level of membership.
However, if your lead purchases Gold Membership or above, you will not make any commission because your level is lower than Gold.
If you manage to sell the Silver Membership without any help from MOBE’s sales team, you make $1,625 commissions for every sale that you make.
$49 MTTB cost + $19.95/month membership fees + $2,497 Silver MasterClass + $27/month inner circle fees = $2,546 up-front + $46.95/month. Not including advertising fees.
$1,250/Silver lead for assisted sales, $1,625/Silver lead for non-assisted sales.
MOBE Gold MasterClass Review
The Gold MasterClass costs $4,997 on top of the MTTB training program ($49), monthly membership fees ($19.95/month) and inner circle membership ($64/month).
It is an 8-module online training program that teaches the way of building a 6-figure business to consistently generate sales. It includes a structured customer acquisition process and templates to generate online sales.
The Gold Inner Circle Membership costing $64/month provides monthly newsletters on marketing and sales content to improve your customer acquisition process, complementing the MasterClass modules. Newsletters are delivered in both print and PDF formats.
If you purchase the Gold MasterClass, you will be granted access to Silver MasterClass as well. This applies to all the other levels of memberships – once you purchase a higher tier, you are granted access to the lower tier products.
Similarly, the same principle applies to membership commissions. If your lead purchases Gold MasterClass or below, you will make 50% commission off the price of the product.
For every Gold MasterClass that you sell, you make $2,500 commissions. If you manage to sell the membership without assistance from MOBE sales team, you make $3,250 commissions.
$49 MTTB cost + $19.95/month membership fees + $4,997 Gold MasterClass + $64/month inner circle fees = $5,046 up-front + $83.95/month. Not including advertising fees.
$2,500/Gold lead for assisted sales, $3,250/Gold lead for non-assisted sales. 50% commissions for membership levels below Gold MasterClass.
MOBE Titanium MasterMind Review
The Titanium MasterMind costs $9,997 on top of the MTTB training program ($49), monthly membership fees ($19.95/month) and inner circle membership ($121/month).
While the first 2 levels of memberships focuses on online training and modules, the Titanium MasterMind focuses on both training and networking.
With the membership, you are entitled to attend a 3 days, 4 nights mastermind and network sessions with other successful affiliates of MOBE. Hotel stay, food, drinks and entertainment costs are covered.
If you wish to bring a guest, you can purchase a guest pass at $600. To attend subsequent Titanium MasterMind events, you will have to pay $3,500 per person.
The Titanium Inner Circle Membership costing $121/month provides advanced online marketing training for next-level entrepreneurs. Newsletters are delivered in both print and PDF formats.
You also get access to “Ask the Expert” marketing series in the form of monthly interviews with successful affiliates on internet marketing strategies and business building techniques. Series is delivered in audio CD.
For every Titanium MasterMind that you sell, you make $3,300 commissions. If you manage to sell the membership without assistance from MOBE sales team, you make $4,800 commissions.
$49 MTTB cost + $19.95/month membership fees + $9,997 Titanium MasterMind + $121/month inner circle fees = $10,046 up-front + $140.95/month. Not including advertising fees.
$3,300/Titanium lead for assisted sales, $4,800/Titanium lead for non-assisted sales. 50% commissions for membership levels below Titanium MasterMind.
MOBE Platinum MasterMind Review
The Platinum MasterMind costs $16,667 on top of the MTTB training program ($49), monthly membership fees ($19.95/month) and inner circle membership ($198/month).
With the Platinum MasterMind, MOBE extends your stay to 5 days, 6 nights retreat for lessons and networking sessions with top MOBE affiliates and wealth creation experts.
The mastermind focuses on wealth creation, asset protection and personal development to suit the needs of MOBE affiliates who are operating at this level.
If you wish to bring a guest, you can purchase a guest pass at $810. To attend subsequent Platinum MasterMind events, you will have to pay $5,000 per person.
The Platinum Inner Circle Membership costing $198/month includes monthly newsletters on advanced wealth creation and asset protection strategies to complement the Platinum MasterMind program.
You also get “Ask the Expert” series that focuses on investment and asset protection, on top of the internet marketing series provided in Titanium MasterMind.
For every Platinum MasterMind that you sell, you make $5,500 commissions. If you manage to sell the membership without assistance from MOBE sales team, you make $8,000 commissions.
$49 MTTB cost + $19.95/month membership fees + $16,667 Platinum MasterMind + $198/month inner circle fees = $16,716 up-front + $217.95/month. Not including advertising fees.
$5,500/Platinum lead for assisted sales, $8,000/Platinum lead for non-assisted sales. 50% commissions for membership levels below Platinum MasterMind.
MOBE Diamond MasterMind Review
The top-of-the-line Diamond MasterMind costs a whopping $29,997 in addition to the MTTB training program ($49), monthly membership fees ($19.95/month) and inner circle membership ($295/month).
Suffice it to say that people who buy this membership are either advanced internet marketers who have absolute confidence to make a killing with MOBE, or rich affiliates with a massive budget to make it work.
The Diamond MasterMind includes a long 10 days and 11 nights vacation, with intensive training on long-term business planning, product creation, advanced sales and marketing strategies by the smartest minds in internet marketing industry.
A guest pass will set you back at $3,000 and if you wish to attend subsequent Diamond MasterMind sessions, you will have to pay $7,000 for every ticket.
The Diamond Inner Circle Membership costing $295/month entitles you to monthly advanced business content delivered in both print and PDF formats, in addition to all the inner circle materials provided in the lower tier memberships.
For every Diamond MasterMind that you sell, you make $10,000 commissions. If you manage to sell the membership without assistance from MOBE sales team, you make $13,500 commissions.
$49 MTTB cost + $19.95/month membership fees + $29,997 Platinum MasterMind + $295/month inner circle fees = $30,046 up-front + $314.95/month. Not including advertising fees.
$10,000/Diamond lead for assisted sales, $13,500/Diamond lead for non-assisted sales. 50% commissions for membership levels below Diamond MasterMind.
Should You Buy MOBE Memberships?
Most MOBE reviews I’ve read online tend to focus heavily on the potential earnings of the system and conveniently leave out the hefty up-front investments required.
If you are new to affiliate marketing and is purely enticed by the big commissions promised by other MOBE affiliates, I advise that you look elsewhere.
While there are many affiliates making a killing out there with the MOBE program, they have a huge advertising budget to work with, or they are established internet marketers with a robust email list that they can market to.
If you are solely relying on paid advertising to promote MOBE, you are going to face stiff competition and burn a hole in your pocket. Paid advertising takes a lot of A/B testing and a huge budget to work.
However, if you have an internet marketing blog with decent traffic, a strong and responsive email list, or rich internet marketing experience under your belt, you may consider buying one of the MOBE memberships and start promoting it.
Just keep in mind that the conversion rate for MOBE may be lower than expected due to the extremely steep prices, even with the help of dedicated MOBE sales team.
My Experience With MTTB System and MOBE
I got involved with MOBE in my early days of internet marketing, when I was still struggling to make my first dollar online.
Some of you may have read my story, but before discovering Wealthy Affiliate and started making money online, I was down $15,000 trying to make paid marketing work, among many other failed ventures.
I purchased a $4,000 online marketing course (grossly overpriced, to be honest) to learn online paid advertising and CPA marketing (generating leads for affiliate products).
In the next 1.5 years, I worked with various affiliate products, one of them being the MTTB and MOBE programs.
I bought into a system called My Online Empires, which blatantly boasted how easy it is to make thousands of dollars commissions without huge upfront investments. The system directed me to the 21-steps MTTB system.
Now, to make it clear, My Online Empire was a complete scam as it tried to hide the true nature of the business opportunity. It was created by a MOBE affiliate who only wanted to make quick cash online.
Not knowing what to expect, I started to follow the 21-steps MTTB system, and I was assigned a personal coach to guide me along. I realized he was actually a salesperson when he tried to sell me one of the MOBE memberships in order to continue the lessons.
Now, if you are in the midst of the MTTB system and your coach forces you to buy at least a Silver MasterClass, remember that you can actually reject it and still complete the 21 steps MTTB system.
Keep in mind that the only requirement to become a standard affiliate is to pay the $19.95/month membership fees. You won’t get any commissions if your leads purchase a MasterClass or a MasterMind, but you can still get some commissions by promoting other MOBE products.
My personal coach was a hard-core salesperson who forced me to buy at least a Silver MasterClass. He said there was no way I could continue the lessons without buying one, so I dropped out right away.
Needless to say, I couldn’t get a refund for MTTB system.
I’m not saying that all personal coaches of MTTB force their members to upgrade memberships, but I know some other people who had similar experiences.
That’s why I wanted to write this review so you can have a realistic expectation of what’s coming your way.
Would I have made a killing had I invested in one of the MOBE memberships? Unlikely. I didn’t have any experience to sell online, and I had limited advertising budget to work with.
You need to send A LOT of clicks to this kind of high-ticket products for a conversion, and naturally you’ll need a sizable budget.
Don’t be dazzled by the promise of huge commissions, but instead try to understand the initial investments required for each membership level, and what’s the earning potential of the program.
Since then, I have seen other affiliates repackage MTTB and MOBE into different programs, such as 45 Minute Paydays, My Millionaire Mentor, Ultimate Dot Com Lifestyle, Internet Funnel System and My Internet Success Coach just to name a few.
I’ve listed most of these as scams simply because they provided misleading information and promised huge commissions without any investments. As you should have probably realized, you need to commit rather big investments to make MOBE work.
The Final Verdict
My final verdict remains the same – the MTTB and MOBE system are suitable only for advanced internet marketers who can work with a big budget.
It is a matured platform with a lot of top internet marketers promoting it, so you will be facing stiff competition if you decide to be a MOBE partner.
Furthermore, the extremely steep entry prices of the MOBE memberships mean that the conversion rate is much lower than other cheaper digital products you can promote off JVZoo or ClickBank platforms.
You have to send a lot of clicks to secure leads who may purchase one of the MasterClasses or MasterMinds.
This may not be an issue if you enjoy free organic traffic from an established website. However, for a relatively inexperienced affiliate depending mainly on paid marketing to generate traffic, it will be tough keeping up with the advertising costs, on top of the hefty investments on MOBE products and their recurring monthly fees.
I do not recommend this to newbies who are looking to make their first dollars online, simply because the learning curve is too steep and the stake is too high.
Again, if you are just starting out, I highly recommend Wealthy Affiliate as it provides a solid basis for building an online business, and it’s free to get started (zero risks).
It is the program that helped me made my first real profit online, which is why I will always recommend it to my readers.
I’d love to hear from you if you have any experience with MTTB system and MOBE program, or any other online opportunities for that matter. Let us know in the comments below if you have any personal experience to share!